Cool Australian influencers to follow and to work with
If you are looking to work with an influencer to promote your brand, there are two major ways to do it.
- Work through the influencer marketing platform, for example, The Right Fit, Tribe, Upfluence, etc.
- Work with an influencer directly.
Here is how influencer platforms work. You can post a call out for your project and wait for applications from talents or invite particular talent to apply for your job. Platforms charge membership fees and commissions, they will also charge the blogger up to 20% plus a subscription fee (depending on the service and depending on the platform).
Influencer marketing platforms work as an agency and it holds the ads budget funds and releases it when the job is complete. It makes work more secure for both parties. You can also see the reviews, which helps to find a trusted talent or business.
When you work with an influencer directly, you can write to bloggers directly, for example, using their email address from their Instagram bio or direct messaging on the platform. Some well-established influencers would have a web blog with a ‘contact’ page.
In my experience, DM’s can get lost between random notifications, while email is a more professional way to communicate.
Make sure you set a promotion deadline and send out a clear work brief, including your brand’s tone and voice, do’s and don’t-s, and terms and conditions to tag a brand and requirements to write certain captions.
There are two types of brands and influencer collaborations
- Content campaign – when the brand requires content creation only (usually, it’s a photo and video content for their social media)
- Promo campaign when influencers create a feed post on their social, story post, or a blog post and sharing information about the brand to his/ her audience.
Here is what you must know when hiring an influencer to promote your brand and products on Instagram.
- You must check if the influencer’s audience is your audience. Make sure their location and interest match what you need. How do you know if a blogger is legit and if their followers are real? You can use Hype auditor to analyse their audience and activity, or even scroll through their followers, comments, and likes, open a few accounts and check their location. You can often see if a blogger has a fake audience if you see a lot of dodgy usernames with lots of digits in their followers list
- Check previous collaborations of a blogger if possible and request their analytics or check it through Hype Auditor or Upfluence.
- If you request blogger’s analytics, you can ask for a video scroll through their insights as some bloggers photoshop their numbers.
If you can not see likes count on their post, open their profile on desktop and hoop over their posts on the feed, the like count will appear.
Red Flags, which tell you about fake audience
1. Likes count is 1% or less from the followers counts
2. Likes count is nearly the same on every post. This is normally impossible with organic algorithms content distribution.
3. Same amount of comments under every posy. This illustrates that blogger participates in comment pods, which is an inauthentic activity. However, it is not always necessarily a bad thing as their posts still get exposure amongst fellow bloggers, who can be also your potential customers (you will have to examine this).
- I recommend sending out a brief, but your brief can not be too strict, for example, a legit influencer would not advertise everything in your way, nobody will believe influencers if their message sounds inauthentic as it’s not them speaking. The most successful influencers’ campaign should look like it’s not advertising and as it’s an authentic recommendation.
- Include your ‘dont’s’ in the briefing, for example, do not work with competitor brands within the next 3 months, don’t feature other brands in the post, don’t include any negative messages, don’t pose in a bikini (depending on your brand’s aesthetic).
Macro influencers vs micro influencers
Macro influencers are bloggers with large audiences from 50k followers and micro influencers have from about 10k to 50 k. Blogs under 10 k are considered nano influencers. The latest researches show that people often trust more to small influencers. Micro influencers often do less advertising, which makes them more trustworthy, but it may depend on individual bloggers, of course, and you need to check lots of other factors apart fom followers count.
It is often a good idea to hire a pool of micro influencers, some nano influencers, and a few bigger influencers to reach a wider audience and gain more exposure.
Travel bloggers mostly work with tourism and hospitality brands, as well as some lifestyle and fashion brands.
Here is the list of trusted and engaged authentic audiences.
Micro Influencers in Australia
|Username||Link||Main Topic||Additional Topics||Approx Post Price, From + $ AUD|
|Travel, Lifestyle, Australia||Marketing, Beauty, Creativity||$200+|
|Amyana_health||instagram.com/Amyana_health||Health & Fitness||Sydney||$100|
|Marinaspark||instagram.com/marinaspark||Beauty, Health, Fitness||Fashion, Style||$200 +|
|Vadermeerkat||instagram.com/vandermeerkat||Travel tips WA, photo locations ideas, Perth||Colourful style, motherhood||$150+|
|Tesssomewhere||instagram.com/tesswomewhere||Travel Australia||Travel photography, travel ideas||$100+|
|Jennyjzhou||instagram.com/jennyzhou||Style & Lifestyle||pets/ dogs||$120+|
|Jennsomewhere||https://www.instagram.com/jennsomewhere/||Travel||Lifestyle, Curvy style||$300|
Macro Influencers in Australia
|Username||Link||Main Topic||Additional Topics||Approx Post Price, Starting From + $ AUD|
|Aswewander||https://www.instagram.com/_Aswewander/||Couple travel Australia||Travel photography, travel ideas||$400+|
|Tara Milk Tea||https://www.instagram.com/taramilktea/||Travel Blog Worldwide.||Creative photography inspo. Fashion||$2500|
|Onwworldjustgo||https://www.instagram.com/oneworldjustgo/||travel||Beautiful destination around the world, inspirational pics||$600|
|Anniesbucketlist||https://www.instagram.com/anniesbucketlist/||Travel bloggers Australia||Luxury Travel||$800|
|Haylsa||instagram.com/haylsa||Tropical Travel, photography||Photo ideas. Travel ideas||$1100|
|Saltyluxe||instagram.com/saltyluxe||Beach Travel, Photography||Positive emotions through photography. Plant-based.||$1500|
|Edith Broad||https://instagram.com/edi.bee||Style & Fashion||Western Australia||$500+|
|Inna Tevi||Instagram.com/inna-tevi||Travel, Lifestyle. Noosa||Marketing, Mobile photography||$150|
|Jennsomewhere||https://www.instagram.com/jennsomewhere/||Travel||Lifestyle, Curvy style||$300|
|My Colourful World||https://www.instagram.com/mycolourfulworld_/||Travel||Queensland, Australia Travel||$800|
I personally work as an influencer and as a brand manager / marketer for many brands and know a bit about the market from both sides. I will be happy to answer any of your questions regarding influencer marketing. Leave your comment below or dm me on Instagram (yes, I check direct messages!)
Want to suggest or add your blog? Contact me.
Cool Australian bloggers to follow on Instagram
My Colourful World
By Katie Purling
Katie is an inspired photographer based in Queensland, Cairns. She runs a beautiful Instagram account with over 105k followers. She also has a photography website with a blog section where she shares more of her travel snaps.
As We Wander
A small, but rapidly growing couple travel blog with over 30k followers on Instagram and a new website in the development that you can find on their IG profile bio here.
Harper and Harley.
A stylish and sharp style blog is created by Sara Donaldson, who is one of the leading Australian bloggers.
A blog by Margaret Zhang about her very particular style which is difficult to copy and easy to recognise.
She has a very unique way of styling, layering and mixing different items, some fashion brands even borrow ideas from her. She has become a fashion icon and she works with luxury magazines and high-end brands.
Tara is an Australian Instagram sensation who influences lots of young Australians and a worldwide audience.
It is a lifestyle and travel blog, based mostly on Instagram and on the Blogspot platform.
Just like many other bloggers, Tara loves fashion, travel, and style. She has a graphic design degree and a talent to take very cute Instagram-like photos that everyone adores.
She has started from travelling solo and sharing her travel experiences online.
Her blog is updated frequently and it looks like a collection of beautiful travel postcards and useful travel tips.
Brooke has done an amazing job in building a like-minded community, she often shares her blogging tips and inspiring other travel bloggers a lot.
Australia is a great place to photograph and film, there are so many scenic places, views, and destinations that I would love to share with you!
This blog is about travel and style and casually exploring Australia on weekends.
See Instagram profile here.
Lion on the Wild
Fashion, Beauty and Style Blog by Chiara King, a Perth based fashion blogger
If you are looking for a blogger to work with your brand and create content for you, first of all, you will need to ensure a blogger has a genuine audience. Buying likes and follows is an easy fix for many influencers who are chasing a quick way to fame.
As a marketer, I would recommend you to study a blogger’s audience and ensure their style, voice and tone are matching your brand. Working with bloggers, you will not only promote your brands but can have some awesome images created for you.
From my experience in managing brands accounts, blogger’s content (Photos and videos) performs better than just the content of a photographer you hire, as influencers know the niche very well and what kind of posts exactly gets more engagement.
Consider working with a few small bloggers, rather than one huge million-following one may be a greater strategy, as smaller bloggers usually really want to grow and work with businesses and provide more content for you for a smaller cost. The audience of small blogs is often more engaged and more authentic, they trust more to the smaller influencers who have less advertising on their profiles.
To check the blogger’s statistics and followers’ authenticity, you can simply use Hype Auditor, which is a very important tool for marketers and advertising. It is telling you whether the blogger bought the following as well as giving you a glimpse of their detailed engagement stats.
What are your favourite blogs?