Korean beauty brands & products favourites

This post is about Korean beauty product and brands that I’ve discovered.

Koreans are the most demanding beauty consumers and their beauty industry does everything to satisfy that demand. South Korean women spend double of amount spent by americans on beauty products. Men expenditures on beauty product is more than anywhere else in the world.

Worlds cosmetics giants follow asian beauty innovations. Lots of current beauty and skin care trends that you know are borrowed from Koreans. Girls in South Korea from young age of 5 are educated to implement essential beauty rituals into their everyday life.

Seaweed, Snail slime, mushroom extracts, oil cleansing, BB cream, lip tints, foundation magic coushions and other products are the inventions of South Korean cosmetic laboratories.

In this post I would like to share my beauty haul along with some swatches and reviews. World recognizes the influence of K-beauty, and it becomes more popular around the globe. In 2012 South Korean beauty market export has reached 1.9 billion USD and in 2015 this amount hits a number of $2.64 billion. Impressive, huh?

 When I’ve been to Korea, I’ve noticed a huge amount of beauty shops, literally every hundred meters you can find 1-10 stores of local beauty brands. You can tell that Koreans are taking care about the skin very well, with their baby-doll looking skin and make up.

I ought to get myself a few products to try and could not leave without a few kilos of cosmetics in my luggage lol. You just can not resist when you see cruelty free cosmetic, which is sold in insanely cute packagings!
Some shops they are accepting the packagings for recycling – smart shopping makes sense.

I’ve found some awesome and affordable brands, which definitely deserve your attention, can’t wait to share!



Their ‘creamy lipsticks’ are gorgeous, with a beautiful texture and smell. Colors are very pretty too.

Long Lasting lipsticks. That’s an awesome haul! Those cost me only about $7 each, so I’ve got 2 and love using it. Especially when I go dinner or when I am away for the entire day and want my lipstick stay there.


These Nature Republic lipsticks are one of the best I’ve ever tried, lasting really whole day / or night )
I even wear it for going for the dinner or lunch and after you eat & drink you still have your pretty and mellow color on your lips. Isn’t it amazing?


In this beauty store I usually pick a few packs of various mask sheets -the price is only about $1-2 per peace, they often give you an additional pack of 10 as a promotion. These kind of masks moisturize your skin perfectly, promoting lifting effect. It helps to keep your skin moisturized all day. The skin looks refreshed and it is glowing from inside. Must have and must use after a long-distance flight!

Mineral BB cream.

I kind of liked this BB cream at the beginning. It is not drying out the skin and removes skin imperfections easily. It brightens and evens the skin tone. This product was recommended by a friend who lives in Korea and says that is was a very popular product. After a few uses I did not like the ‘mask’ effect on my face and I’ve changed it to the Misha’s BB, which I’ve found ‘lighter’ and better. Probably this BB cream will help you if you have to cover your acne scars or if you have uneven skin, as far as a texture is quite thick and the coverage is thick too.

Baking powder BB face wash.

This is a truthly marvelous facial cleanser, which refines and brightens your pores. It has a nice and light smell and a perfect soft scrubbing creamy texture. I honestly recommend it to everyone and who buys are it thankful for my advise. I have finished already 3 of these, even though you only need a little bit and it lasts long. I’ve been using those for 3 years. When I switch to any other face wash, I eventually come back to this one again. The smell is divine and the effect is fantastic.

3. Tony Moly

I love Tony Moly blueberry tinted lip balm. It is a cute blueberry-shaped lip balm. It is nice as a gift – pleasant to receive and to give! It’s a nicely-scented and pretty packaged.

Tony Moly is a very pretty brand with cool packaging of apples, peaches and tomatoes shapes, honey jags, panda bottles, yummy-looking scrubs, banana lip balms, mango sunscreens and more! It is simply Impossible to resist.
I also love their face masks sheets.
They make good and affordable mascaras (only about $5-10). This mascara is designed for asian (usually shorter) lashes and it gives you such a good look and double length to the western lashes.

4. Missha

I love face mask sheets from this brand, especially honey, collagen, aloe and others!
I do not know how did I live without those before. My must-haves.

I’ve tried few lipsticks and lip glosses from this brand, but I did not really like it to be honest.
However, am obsessed with their ‘spider lash’ mascara, which I’ve mentioned a few times in my blog and I strongly recommend you to try it ;)

I’ve also got myself an eyelash conditioner. As it promises, your lashes suppose to grow longer and thicker. Unfortunately, this did not work for me and I would not recommend you buying it. This was the only one ‘NO’ from my haul.

5. Ameli

I bought one color to try and then could not stop anymore till I’ve got 5 more lol. There are so many colors for eyes and lips! It is difficult to stop your choice on only one item. The texture is thick and highly pigmented. Average cost per eyeshadow of this brand is $10-15. They are really long lasting and colors are amazing!


1. Charcoal Brown – N217

2. Cinnamon Dust – N215

3. N511

4. Real Blue – N084

5. AMO – N20 ( 113 and 133 )

6. N 514



6. ESpoir.

Exploring Korean beauty brands, this brand came to my attention for a more elegant and less girly and cute packaging. They position the brand as a luxury one and it is in a little bit different price range. I was looking for a matte lipstick from Korean brands, but that time I could mostly find glosses and tints. Red matte Korean lipstick

You can rarely see Korean woman with a lipstick fully covering the lips. What I mean by this is that they wear more transparent color and even if they use a lipstick, they would smudge it for a ‘frozen lips’ effect or an effect of a lollipop – colored lips, like you’ve just ate a lollipop and the color run to the middle of you lips.. That is how some describe it. They usually do not saturate lip contour and blend the color into a skin. So, yes, lipsticks with the full and pigmented coverage are not popular in Korea.

Getting back to this matte lipstick that I’ve struggled to find – I felt in love with the color, texture and it’s package with magnet – so you not gonna loose the cover case and it is not going to open occidentaly in your make up bag. 

Matte Korean lipstick Espoir swatch

It’s a little bit dry though, so it is better to apply on a moisturized lips. The color lasts for a few hours and when it is fading, you eventually have that tinted effect on your lips. The price is about $15. I also like cleansing oil by this brand – it deserves a spot on your bathroom vanity shelf. 

red matte lipstick korean

7. Skin food.

I like Face mask sheets from this brand, moisturizing feet mask socks, body lotions.

 My last post about more products of Korean Beauty Products is here http://innagram.com/koreancosmetics/

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